ðĢïļHow do You Run a Hot Offer Campaign?
What Are Hot Offers?
They are a feature specifically designed to enhance the visibility of projects and foster real, meaningful engagement within the Web3 space. These offers can include a variety of activities, ranging from off-chain actions to specialized on-chain or in-game tasks.
The primary objective of Hot Offers is to drive user acquisition and community growth. By leveraging these offers, projects can not only expand their user base but also significantly increase interaction and engagement within their communities. This makes Hot Offers a powerful tool for projects looking to strengthen their presence and impact in the Web3 ecosystem.
Every listed project on Magic Store can choose from two types of campaigns:
Social Media Growth: This is designed to boost your community numbers and enhance engagement.
Tailored Performance-Based Campaign: These can be measured and tracked, following a CPA (Cost Per Action) model.
1) Social Media Growth Campaign
Objective:
Increase social media presence and brand awareness.
Grow the number of new community members.
Features:
Customizable packages based on specific needs.
Focuses on off-chain tasks through a questing platform.
For more engagement-driven approaches, see the Tailored Performance-Based Campaigns.
2) Tailored Performance-Based Campaign
Objective:
Increase real engagement with your project.
Increase user base via new users/players within your app/game.
Increase the project's on-chain metrics or players for games.
For tailored campaigns, the project itself defines:
The User Journey, that you want users to complete.
Reward per user once they complete the user journey (rewards distributed in $SQR tokens).
Marketing Budget to define a number of users in total.
Examples of user journey:
DeFi: On-chain tasks: connect wallet/KYC/registration/deposits/swaps/open trade
Games: Get new players to try out your game (tasks: download the app/game, register, and perform in-game activities such as reaching level X, killing boss Y, or playing Z matches).
Others: Depends on your goals - share with us at the end of the document.
Rewards are distributed in $SQR tokens.
All live Hot Offer campaigns can be found here.
Value Proposition:
Advanced fraud and bot filters ensure each follower is genuine:
Gitcoin passport stamps
Karma Requirement
No time limit: the campaign will run until a guaranteed amount of users is reached
Cost-Effective: pay only for each user that successfully completes the outlined goals.
Magic Square handles all the work, including the content, design, preparation, and promotion of your project (All materials go through your approval before being published). The only help we require is the step-by-step tutorial for our community.
Marketing Support:
Twitter/X post to our user base
Discord announcement with our strong community
Optional Discord gaming night, or live showcasing of the campaign
Newsletter to +1.5million of our user base
Tracking explained:
Automatic integration via SoQuest API call
Automatic integration - Interact with Smart Contract
Manual Proof of Work integration:
It doesn't require any dev work
Manual tracking means Magic Square will share with the project all collected information like wallets/txh hashes or other unique IDs, and the project will confirm which users are eligible to receive a reward
For launching a Hot Offer campaign - fill in this form.
Hot Offer - Case Studies
Feel free to check out the case studies of the Hot Offer Campaigns from different projects:
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