🤓How To Optimize Your Application Page on the Magic Store

The Importance of an Optimized Applicaiton Page

The Magic Store serves as a pivotal platform for app discovery, where users come to find new and innovative apps. An optimized application page not only enhances visibility but also significantly improves user engagement. It represents your first and most crucial interaction with potential users, where you can convey your app's value proposition and distinctive features.

Become a Developer

Before diving into optimizations, ensure you have registered as a Developer on the Magic Store. For new submissions, first register on the Magic Store as a user, and then apply to become a Developer in the user settings. Keep in mind that the user profile will not be publicly visible in a manner that associates it with the application or developer. When creating the Developer Account, be mindful of the following details as they will be visible on the Application page:

• Developer Name: Choose a name that is easily recognizable and properly formatted. This should be the name of the Company or Application, especially if the Application name is the same as the company name. This name will appear at the bottom right of your Application page, together with the Developer Image.

• Developer Image: Select a logo or image that best represents your company.

• Website: Provide a direct link to your company or Application and a way for users to reach out for support or inquiries.

This information is not publicly visible, but please ensure you provide accurate information so we can contact you for further steps:

• Company Email

• Telegram handle of the applicant

• Team Size

Generate Your Application Page

After registering as a Developer, you can access the Magic Store's Developer Dashboard to update your Developer Information and list multiple applications. To ensure a seamless listing process, please consider the following guidelines:

• Development Status - Providing the accurate status of your application is crucial. If your application is under development, users will be able to offer suggestions on your application page, which can help you enhance your upcoming features. If the application is not yet open to all users, it's advisable not to select "production ready" since users might give negative feedback during validation. Our team reviews applications internally regardless, but transparency and accuracy in your information are essential.

• Application name – Write the name of your application, and please write the name with correct spacing and use of capital letters where it applies. i.e. MagicStore, and not mAgicstore. Users will be able to find your application on the store through the search bar based on the keywords in your name.

• Application Logo - Please upload the latest logo of your application. Avoid using white or transparent logos, as they may not be clearly visible against the store's light-themed background.

• Application URL - Enter the URL of your application or website. This should be the link users are directed to first upon opening your application from the store. Ensure that the URL is always functional and free from bugs. Avoid linking to Google Play Store, App Store, or any other third-party websites; instead, link directly to your application's page, such links will be replaced.

• Devices – Select the devices that your application operates on independently of the website. For mobile devices, ensure you provide either a GPS or App Store URL. For desktop devices, include a link to a page where users can download the desktop application. If you do not have downloadable applications for these devices, you may skip this step, as it is not mandatory.

• Short description – Make sure to use keywords, unique for your application and to cover the essentials of your application. The search results will be optimized based on the content of your short description.

• Long description - You’ve got up to 1,000 characters to describe your application. Use the space given to you to explain what it is about, and how it can serve the end user. “A decentralized token exchange on BNB Chain” will not convince anybody to give your aapplication a try. Instead focus on uniqueness, service, and user convenience.

• Category and Subcategory – Select a category and subcategory that best represent your application. As it will be placed on the pages and blocks on the store based on the category, subcategory and tags, we suggest to use the category and subcategory to express the main features of your application and the tags for additional, secondary or upcoming features.

• Tags - This will allow users to find your application through other means aside from the dapp name and category rankings.

• Application Screenshots - High quality images are important. Blury images don't give a good first impression to the users. We suggest that the resolution should be above 1400x642. The first three images convey the idea of the application, the rest can be dedicated to specific functions. Screenshots shouldn't not contain transparency. The screenshots should present your application accurately and the latest version. Please note that an empty battery icon, not all communication bars, and incorrect screen orientation can cause subconscious stress for the viewer. It is highly recommended to keep the images up to date with the newest UI.

• Social Media Channels - We recommend adding as many social links as possible, so users can follow your latest updates. Make sure to keep them up to date.

• Token Information - Add your token information only if your token is live and listed on CoinGecko (where we pull token data from). Make sure to add all your audit reports which will increase your Trust Score.

Optimize Your Application Page for Maximum Reach

Once your basic setup is complete, focus on these key areas to optimize your page.

Content is King

Your app's description should not only be informative but also engaging. Address the user directly, making the narrative personal and relatable. Highlight unique features, benefits, and any upcoming milestones on your roadmap. Use targeted keywords to improve search visibility both on the Magic Store and search engines.

Visual Appeal

Visual elements play a critical role in capturing users' attention. Include high-quality screenshots that best represent your app's functionality and user interface. If possible, add a trailer or demo video that provides a quick overview of your app in action. Ensure these visuals are updated regularly, especially after major updates or changes.

Stay Social

Link all your social media profiles to your project page. This not only offers users more ways to connect with you but also helps in building a community around your app. A strong, engaged community can significantly boost your app's visibility and user retention.

Regular Updates

Keep your project page fresh and up-to-date. Regular updates signal to users that your app is actively maintained and improving. Update your app's description, screenshots, and videos following significant updates or feature releases. This practice not only keeps potential users informed but also re-engages existing users.

Leverage Feedback

Encourage and actively seek out user feedback. Use this feedback to refine your app and your project page. User reviews and ratings can guide potential users in their decision-making process, so highlighting positive feedback can be beneficial.

The Magic Store Support

Remember, the Magic Store is more than just a platform to list your app; it's a partner in your app's success. Utilize the resources and support offered by the Magic Store to maximize your app's potential. They are continuously working to enhance the platform, adding features that benefit both developers and users.

Conclusion

Optimizing your project page on the Magic Store is a continuous process that requires attention to detail and an understanding of your target audience. By focusing on content quality, visual appeal, social connectivity, and regular updates, you can significantly increase your app's visibility and user engagement. Collaborate closely with the Magic Store, leverage its features, and keep your project page as dynamic and engaging as your app. Together, we can create a vibrant ecosystem that fosters innovation and discovery in the app world.